New technologies are being introduced every day. It is impossible for us to stay informed on all of them. Attending conventions and live events related to our area of expertise is a great way to stay informed on new technologies that impact on our industry. These technologies can simplify complex tasks, introduce new functionality, expand our reach and more. It’s important to stay on top of our research, otherwise it is easy to become overwhelmed.
The new technologies are making it easier for us to connect with our target markets in ways that weren’t possible just a few years ago. For me personally, I rely on video. Video is how I communicate my message to my target audience. Just a few years ago I would had to carry a sports bag full of equipment; video camera, tripods (stand-up & table top), microphone and cable, weights to anchor the tripod in wind, etc). Today I can go anywhere and shoot video with just my iPhone and a selfie stick. I still have my indoor studio with professional lighting and sound so I have a lot more flexibility.
Before you decide on what technologies are right for you determine exactly what you do (core expertise), who you do it for (target market) then select the technologies that will let you communicate to them effectively.
Now go out and Make Your Voice Heard!
Want to learn the 5 Tools (you already have) to become a confident, engaging and effective speaker? Click the link for FREE video training. The Speaker’s Tool Box
I would love to hear your thoughts on this. Leave me a comment or suggest a topic for a future blog.
Speak Your Mind